Avana Lubricants

Growing Two-Wheeler Demand; Opportunities For The  Lubricant Industry

Regarding the Lubricant industry, the two-wheeler market was one of the often overlooked business areas. In the two-wheeler market, the lubricant demand was little less than 3% a decade ago. However, recent international reports indicate that the two-wheeler market is expected to grow from its current estimated value of US$ 17,697.3 million to US$ 24,723.7 million in 2033. The two-wheeler industry has been preparing itself to meet the new and exacting demand of the two-wheeler. Compared to the past two decades, the two-wheeler market has shown wonderful growth in its model development and sales. The world’s increasing interest in two-wheelers is opening new opportunities for the lubes industry. The lubricant industry is now coming out with a class of personal lubricants designed for new generation two-wheelers with a perfect blend of clean detergency along with extreme pressure protection. More than 95% of the motorcycle oil market is made up of engine oils; the remaining goods include greases, chain oils, fork oils, and rear suspension oils. 

Lubricants are formulated with a blend of unique additives catering to extreme pressure even under stiffer conditions, long drain intervals, which offer trouble-free driving over a longer period, and enhanced oxidation control protecting from newer stringent emission norms. Along with the increasing number of two-wheelers on the roads and racing tracks, the need for quality lubricants is also significant. The lubricants that are compatible with the ever-evolving motorcycle requirements will hold the future of the lubricant industries.

In this blog, let’s explore how important is two-wheeler market to the lubricant industry and how the two-wheeler population affects the sales of the lubricant suppliers.  

Growth Of The Two-Wheeler Market

Two-wheelers are one of the most used modes of transport for daily commutes. From scooters and motorcycles to mopeds and electric bikes, the two-wheeler market encompasses a wide range of vehicles. In several countries, the number of two-wheelers on the roads is much more compared to passenger cars. Several factors increase the demand for two-wheelers in the global market. Except for the superbike models, the inherent affordability and accessibility are some of the main reasons that drive the two-wheeler market forward. Instead of using public transport like buses, people find it convenient to go by two-wheelers. The improved engines and new models raised the demand further. And now, it has become a trend among the teens and youngsters. 

The trend is significantly on the increase in certain countries. According to recent global resorts, two-wheelers are treated as a ‘much-wanted material’ other than mass public transportation systems, to escape traffic gridlocks, energy waste, emission build-up, road congestion, etc. during the peak hours. Therefore, using a two-wheeler for daily commutes has become the popular choice among people. 

Two-Wheeler Market And Lubricant Suppliers

The two-wheeler manufacturing companies focus on product innovations and features that are fuel-efficient and eco-friendly in order to suit the diverse needs of consumers. Two-wheelers are considered the most cost-effective and fuel-efficient form of conveyance, easy to operate among road traffic, and have become a popular vehicle of choice among consumers in both developed and developing nations. 

The lubricant that is used in motorbikes should meet a variety of specified properties. It should reduce friction and wear, improve bike performance, maintain engine power, minimize exhaust smoke, prevent fire, increase engine life, and contribute to good fuel economy. If you use the wrong lubricant in your two-wheeler, it may cause costly repairs and major performance reduction. Therefore, lubricant manufacturers are constantly in research for suitable lubricants that meet the requirements of modern motorcycle engines. And they need to consider the prices also. Even though motorcycles are widely used, the end users are not yet ready to spend a lot on its lubricant. Therefore, the market for motorcycle lubricants is different from other automotive and industrial lubricants. They are high volume but priced low. These issues make the lubricant suppliers meet engine performance and compatibility requirements and also produce a product that can meet cost-effectiveness, environmental standards, and market demand. 

Compared to automobile engines, the two-wheeler engines are air-cooled and the cylinders are directly subjected to high thermal load. This demands better lubricant to meet the challenges. The lubricant suppliers are introducing new products, mostly the recommended grade products or above, which has led to the growth of high-end synthetic oils. Apparently, this has benefitted both the customers and the industry. After the introduction of different high-end synthetic oils, the end users got more choices in purchasing lubricants. On the other hand, the two-wheeler industry gets more reliable products. 

As we mentioned before, with the increasing demand for two-wheeler vehicles, customers also get to know the importance of motorcycle maintenance. To ensure a safe and smooth ride, the end users are now focusing on motor vehicle maintenance methods. Regular service checks and oil changes are considered the most active methods to prevent sudden breakdowns and engine damage. Lubricants are more important in the gear function of two-wheelers. Most of the bikes available today are with 4 to 6-stroke engines with different gear systems. Lubricant plays a major role in these engines. The consumption and the life of the engine also largely depend on the right selection of lubricants. A reliable lubricant supplier can offer a wide range of lubricants that enhance fuel efficiency, control friction, and optimize gear shifting, ensuring the increased market value for two-wheeler lubes. 

Furthermore, In urban centers across the globe, fleets of scooters and motorbikes are becoming commonplace, whether they are used by ride-sharing firms or delivery services. This has opened a new opportunity for lubricant suppliers to design customized lubes that meet the particular requirements of fleet managers such as longer drain intervals, improved durability, and affordable maintenance options.

Whether it is a developed or developing country, the need and use for two-wheelers has emerged significantly. So the scope for reliable lubricant suppliers. Countries in Asia, Africa, and Latin America are witnessing rapid urbanization and economic growth, driving the chances of choosing two-wheelers as personal and commercial vehicles. As these markets continue to expand, lubricant suppliers are also getting chances to adopt these strategies in order to meet the unique needs and requirements of the customers.

Factors To Keep In Mind When Selecting A Lubricant

The first and foremost function of a lubricant is to lubricate, protect, and clean the bike engine. Over time, the engine oil is going to degrade, and when it does, it will have a harsh impact on the engine. It is essential to ensure that the engine oil is changed on time so that the engine can work at its optimal level. A lot of bikers neglect the importance of engine oil and only notice the price and type of engine oil. Using low-grade engine oil can cause detrimental effects on your two-wheeler’s engine, resulting in costly repairs. Therefore, choosing a lubricant with specific qualities is much more important than anything. 

There are multiple factors to consider when choosing a lubricant for a two-wheeler. Some of those are the age of the bike, fuel efficiency, and manufacturer. Each type of lubricant used to be is depending on the two-wheeler that is ridden. Fully synthetic engine oils are generally used for high-capacity bikes that need oils with high thermal stability. Semi-synthetic oils are used for medium-capacity bikes that need oils to withstand a high level of temperature. Mineral engine oils are usually used in bikes with smaller capacities. Considering the important characteristics of engine oils, such as thermal stability, high viscosity, low foaming, high detergency, and high emission control, delivering better engine, transmission, and clutch protection will also help in the prolonged engine life and efficiency.  Frequent checks and oil changes are also as important as the type of lubricant you selected for your engine. Using worn-out engine oil may cause more serious issues than using low-grade engine oil. It is better to take industry expert’s recommendations into account when choosing lubricants and two-wheeler maintenance techniques.

In short, the lubricant industry in the two-wheeler market is a small but extremely fast-growing segment globally. Even though the two-wheeler market is less than other automobile categories, it still has a significant influence in the lubricant industry. Recent reports show that the motorcycle oil industry will continue shifting towards high-performance products. Therefore, the lubricant suppliers should invest in new technologies that help them formulate high-performance engine oils that cater to the needs of modern motorcycle engines. By understanding the new trends and unique requirements of this industry, lubricant suppliers can gain popularity among customers. Additionally, there will be a wide range of opportunities for the lubricant suppliers to establish the industry as a leading one if they focus more on the industry trends and marketing methods. Even if the demand for two-wheelers shrinks, the motorcycle lubricant market can remain attractive with proper innovations and marketing. 

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